The story of Lola Lifestyle begins with a young girl designing clothes and making patterns out of newspapers, to the next generation little girl playing in fabric boxes under tables in a factory. Some things are just written in our DNA, and creative expression through fashion is in the genetic blueprint of the mother-daughter founder duo of Lola Lifestyle.
Meet the Founders, Adele and Lene
Adele grew up designing her own clothes and always had a keen eye for fashion. She went on to study fashion design and fast became the go-to designer for evening dresses in Welkom, where she and her daughter, Lene, lived at the time. In 2004, they made the big move to Johannesburg where Adele’s expert skills and knowledge earned her a position in corporate clothing where she gained invaluable experience and went on to open up her own clothing manufacturing factory.
Lene grew up in the clothing factory environment, watching her mom work and always had so much admiration for her hard work and work ethic. Lene went on to study film, specialising in costume make-up and styling and worked in the industry for 8 years. While working in showbiz Lene completed a course in Brand Communications which lead her towards the corporate field, developing her commercial thinking and strategic planning.
Lola Lifestyle Brand
Lola is more than ‘just a brand’, it is a lifestyle, and we want to find like-minded women who share in our vision of creating a life they love.
We aim to empower women daily by creating a space that allows them to be themselves and not feel judged. A brand that gives women the space to feel safe and express themselves no matter the size, shape or colour. Lola Lifestyle is the embodiment of the everyday woman with a core focus on versatile and sustainable fashion and we pride ourselves on our local sourcing of natural fabrics and support of locally manufacturing goods.
They say that being in business with family isn’t easy, but we believe that if you are going to start a business, no one will have your back like family. Adele and Lene believe it is because of their close, honest and headstrong relationship, that Lola is what it is today, and will be what it is destined to be in the future.
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